THE COOL DOGGO

The Cool Doggo is a pet company that specializes in sustainable and healthy treats for happy dogs. The brand focuses on natural ingredients with no artificial preservatives that complement dogs’ active lifestyles and daily nutrition.

The branding was created as a hybrid between the outdoors and urban culture. It was born out of the desire to reimagine the way dog treats are perceived within a traditional local market.

A natural and monochromatic color palette was used to translate the sustainable values of the brand. Bold accent colors, textured fonts and images were used to highlight the authentic, inclusive and active soul of the brand.