CHALLENGE

The arrival of spring comes with the desire to bring warmth, light and freshness to our everyday.

Target wanted a holistic story to drive the connection between refreshing spring routines and unique style creation.

SOLUTION

Our solution was a digital campaign with inspirational spring-influenced stories curated with Unilever personal care items and Target owned-brand apparel and accessories.

As Art Director, I led a group of designers and copywriters in the concept creation and campaign development.